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When they decided to try attracting new business, they needed a friendlier face for the offering than the institutional one they had with Navient. By creating an inspirational logo, visual brand, style guide, and direction, we made NaviRefi an instant success, with $7 million in refinancing business in its first 5 days. https://images.squarespace-cdn.com/content/v1/58852b1e1b631b43967368a5/1551480670564-O8J8ZHWFFYXJX501ZUMN/hapi+thumb.png Projects https://images.squarespace-cdn.com/content/v1/58852b1e1b631b43967368a5/1599761077108-7KIH7FJDFPMUTA8MHSYJ/pharmathumb.png Projects https://www.erineby.work/senaya daily 0.75 2018-05-10 https://images.squarespace-cdn.com/content/v1/58852b1e1b631b43967368a5/1485378339715-W25Q5IHLJSQNNB576J7H/logo+on+cardboard.png Senaya - How to modernize the supply chain Until Senaya, asset tracking could tell you when something left point A and when it arrived at point B, and nothing in between. We created a new logo, visual brand, website, and collateral around Senaya to help supply chain managers get the message that it is now possible to know where your thing is, whether it’s in one piece, underwater, exploded, and still with its shipmates. https://images.squarespace-cdn.com/content/v1/58852b1e1b631b43967368a5/1485378339715-W25Q5IHLJSQNNB576J7H/logo+on+cardboard.png Senaya - How to modernize the supply chain Until Senaya, asset tracking could tell you when something left point A and when it arrived at point B, and nothing in between. We created a new logo, visual brand, website, and collateral around Senaya to help supply chain managers get the message that it is now possible to know where your thing is, whether it’s in one piece, underwater, exploded, and still with its shipmates. https://images.squarespace-cdn.com/content/v1/58852b1e1b631b43967368a5/1485378346234-KN8VB65JVWZ9S8V1JFFK/logo+on+glass+wall.png Senaya https://images.squarespace-cdn.com/content/v1/58852b1e1b631b43967368a5/1485378375866-ALNYJKJB7RARG0KM6IV7/senaya+on+screen.png Senaya https://images.squarespace-cdn.com/content/v1/58852b1e1b631b43967368a5/1485378319668-KVHVXUUSKQX21HE2GA07/iconography_1200w.png Senaya https://images.squarespace-cdn.com/content/v1/58852b1e1b631b43967368a5/1485378396014-EFJG25U1H03O1S5VRZCH/senaya+iconography.png Senaya https://www.erineby.work/about daily 0.75 2024-05-01 https://images.squarespace-cdn.com/content/v1/58852b1e1b631b43967368a5/e1560777-9204-4ba3-8e61-997979313651/Screenshot+2024-05-01+at+3.47.59+PM.png About - Erin Eby has an engine inside BUILT TO MAKE THINGS HAPPEN Austin-based Creative Director Erin Eby has 15+ years of experience building brands in large multinational and local boutique agencies in the US and Switzerland. She has served clients across a broad range of industries, with deep expertise in healthcare, B2B tech, and luxury verticals. She specializes in branding and campaign creation, helping billion-dollar businesses and venture-funded startups appeal to their audiences. Erin is equally at home producing eye-popping brand campaigns and providing strategic insight in client workshops. 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